Case studies are widely used in business and social sciences text books. Besides, some of the most influential companies make use of case studies in order to market information and products. If you still have some doubts about whether or not it’s a good idea to spend your precious time and funds on creating case studies, read through the top seven myths that are commonly can keep one from using them.
1. Case Study Is an Old Has-Been
Nowadays, case studies are among the top three methods used by the companies in order to market a range of their services and products. The classic format of a typical case study – this is what the majority of the companies give their preferences to. Why? Because they are absolutely effective.
2. Readers Never Trust the Case Studies’ Credibility
The truth is that the readers trust that all case studies are factual. At the same time, they find ads less trustworthy. The point is that in the context of the case studies an actual user is talking about the benefits of the service or products, which brings the customers’ believability up to the next level. They believe in what the customers say before they even listen to the manufacturer because they related more to someone, who has gone through the same experience as they’re going through now.
3. Case Studies Are Limited in Their Use
Without a doubt, the web is full of case studies. However, it does not mean that internet is the only area, where case studies are used. There is a bunch of the ways to actually use them:
4. Case Studies Are 100% Subjective
When working on a case study, the author is required to use multiple source of evidence in order to provide reliable information to the reader. In other words, case study is not the right project to give personal viewpoints.
5. Case Studies Are Developed to Teach How to Solve Problems within the Business Segment
Even though some case studies may include an outline of some issue that the company faces with, they shouldn’t be viewed as an opportunity to learn all the “answers”. This is your chance to actually understand all key concepts that in turn, will help you ask the right questions and then build up your own answers.
6. Case Studies Have the Use-By Date
If the case study is related to the teaching of a particular concept, then the industry, company or timing of the case does not matter. What you should pay your attention to is whether the case communicates the key principles up to your expectations.
7. The More Case Studies – the Best
Keep in mind that the number one goal of a case study is to help you with learning a particular aspect and how you can apply it. Hopefully, your college tutor has the same goal. Theoretically, he/she will make use of a variety of methods to make the learning process more effective. Who knows, maybe he/she will use the case studies as one of the methods of teaching. Nonetheless, some subjects can be taught better through some other teaching methods. In other words, it is important to concentrate on what you learn rather than on how the academic material is provided.